Unlocking the Stella Chalice vault.

Client: STELLA ARTOIS
Services: Digital, Art Direction. 

Using a unique code printed on Stella Artois packaging, fans could unlock the Chalice Vault door, search for their personal safety deposit box in the 360º chamber and unlock it to reveal its contents. The winning safety deposit boxes contained a Stella Artois Chalice that users could engrave with a personal message. 

Working with Stink Digital we created a site that scaled from a fully immersive experience for desktop users, down to an HTML5 version that replicated the cinematic experience with image sequences, retaining the interactive elements for mobile and tablet users.