Base Brixton: A pop-up football pitch with a state-of the art interactive experience fusing football, technology and skill.

Client: ADIDAS
Services: UX, Digital, Art Direction

To celebrate the release of Adidas's new football boots we created BaseBrixton, the go to youth football destination of the summer. Adidas created the ultimate choice with their two boot styles, The X and The Ace. We built a digitally seamless event to help participants decide which kind of player they were; a chaos maker or a control taker. Before the event we created a responsive online hub which housed information on the various skill challenges, the 2 on 2 tournament, and how to get their hands on an exclusive ticket to the event.     

Once down at the BaseBrixton, all the successful applicants had the chance to put their skills to the test to decide which boots were right for them. They simply signed into the skill rooms by swiping there mobile e-ticket. All their statistics, results and video/photo highlights were logged and sent to them for bragging rights and so they could challenge their mates.