Share your goal celebrations to keep the passion alive, long after the final whistle.

Client: SANTANDER
Services: Branding, Application, Digital, Art Direction

For the 2015 Copa America tournament we created GOL CAM.

GOL CAM was a way for fans to automatically capture their passion when a goal was scored and then share it with the nation. Once initiated, GOL CAM auto-recorded and saved a video of the build-up, the goal and the fan’s celebration, before automatically collating it onto the hub page. Each video was then given a passion score which would be added to the fan’s chosen countries passion score, creating the ultimate fan leader-board.