Adidas #MyGirls personalised magazine platform

Client: ADIDAS
Services: UX, Digital, Art Direction

As part of a pitch concept for Adidas, we originated a personalised magazine platform idea encouraging young women to engage with sporting activities in their local area. We weaved the Adidas brand seamlessly through the experience which featured a mix of both editorial and user generated content. Every item of clothing and accessory was also available to buy directly from the video, article or image it featured in.