A unique social network completely dedicated to the FIFA World Cup, giving fans a truly connected experience.
Client: SONY
Services: Branding, UX, Digital, Art Direction
We created a Sony social network dedicated to the World Cup as part of its global sponsorship of the tournament.
‘One Stadium Live’ aimed to unite fans’ passion for football by curating social media content from around the world into the most popular, relevant and recent football topics in real time, automatically uploading the content and becoming instantly accessible to fans in six different languages.
Available on mobile, tablet and desktop, One Stadium Live formed the centrepiece of Sony’s FIFA World Cup sponsorship activity, allowing fans to instantly see and join conversations about the tournament. Live, in-depth performance statistics for each team and player were made available through the platform, boosting supporters knowledge of their own team and enabling them to gain valuable insights about the opposition. During the game the platform also acted as a second screen experience with ‘Match Live’ delivering a real-time, filtered stream of what fans around the globe were saying about a particular game or team.
One Stadium Live automatically populated with content drawn from Twitter, Facebook and Google+ and was accessible to English, Portuguese, French, German, Spanish and Japanese speakers using conversation tracking to analyse limitless words in six languages.
Text analytics company Luminoso worked in partnership with Isobar to develop the technology which supported the platform and used ‘Natural Language Processing’ to group fans with similar preferences from across continents, creating an instant football fan community.
